Glossary
Marketing glossary
The terms you'll come across in dealer network marketing, explained simply.
- Boosting a post
- Turning an existing organic post into a paid ad to reach more people. It provides quick reach without requiring a complex campaign setup.
- Related guide: Social Media & Ad Management for Dealer Networks
- Content approval workflow
- The process in which content is reviewed and approved by an authorized person before publishing. In dealer networks it lets headquarters protect brand standards.
- Related guide: How many steps should your approval workflow have?
- Conversion
- A target action taken by someone who saw the ad: submitting a form, calling, sending a message, or purchasing. Which action counts as a conversion is defined when the campaign is set up.
- CPC (Cost per Click)
- The average amount paid for each click on an ad. It is the most common way to evaluate budget efficiency in traffic-focused campaigns.
- CPM (Cost per Mille)
- The amount paid per thousand impressions. It shows how cheaply an ad is being distributed; CPM rises as the target audience narrows and competition increases.
- CTR (Click-Through Rate)
- The percentage of people who clicked an ad or link out of those who saw it. It is a key indicator of how compelling an ad is.
- Dark post (unpublished post)
- A post that does not appear in the page's feed and is shown only to the targeted audience as an ad. It allows testing several messages with different audiences at once without filling the page feed with ad repetitions.
- Dealer network marketing
- The coordinated approach a multi-location brand uses to run social media and advertising across its entire dealer network. Headquarters sets the strategy while dealers execute locally.
- Related guide: Social Media & Ad Management for Dealer Networks
- Engagement
- The interactions users have with content: likes, comments, shares, saves, and clicks. It shows how well content resonates with its audience.
- Frequency
- The average number of times a person saw the content, found by dividing impressions by reach. A high frequency can signal that the same audience is being shown the ad too often and that creative fatigue is setting in.
- Impressions
- The number of times content was displayed on screen. The difference from reach: if the same person sees the content three times, reach is 1 while impressions are 3. Impressions are therefore always equal to or greater than reach.
- Related guide: Why your Instagram reach looks different in reports
- Local advertising
- Advertising aimed at reaching potential customers in a specific geographic area. For dealers, it is the most effective way to reach people within their own service region.
- Multi-location marketing
- The discipline of managing marketing for businesses with multiple branches, dealers, or franchises at both the central and local level.
- Related guide: Mobile approval for multi-location brands
- Organic vs. paid reach
- Organic reach refers to people who saw content without paid distribution, while paid reach refers to people reached through advertising. The two cannot simply be added: the same person may have seen both the ad and the organic post, so total reach is smaller than their sum.
- Related guide: Why your Instagram reach looks different in reports
- Reach
- The number of unique people who saw a post or ad. Even if the same person sees the content multiple times, they are counted once in reach.
- ROAS (Return on Ad Spend)
- A metric measuring how many times the ad spend returned as revenue. For example, a 4x ROAS means 4 units of revenue for every 1 unit spent.
Last reviewed: Aug 10, 2026
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