Marketing glossary

Boosting a post

Turning an existing organic post into a paid ad to reach more people. It provides quick reach without requiring a complex campaign setup.

Centralized social media management

Planning, approving, and reporting on the social media accounts of all of a brand's locations from a single center. It enables scaling while preserving brand consistency.

Content approval workflow

The process in which content is reviewed and approved by an authorized person before publishing. In dealer networks it lets headquarters protect brand standards.

CTR (Click-Through Rate)

The percentage of people who clicked an ad or link out of those who saw it. It is a key indicator of how compelling an ad is.

Dealer network marketing

The coordinated approach a multi-location brand uses to run social media and advertising across its entire dealer network. Headquarters sets the strategy while dealers execute locally.

Engagement

The interactions users have with content: likes, comments, shares, saves, and clicks. It shows how well content resonates with its audience.

Local advertising

Advertising aimed at reaching potential customers in a specific geographic area. For dealers, it is the most effective way to reach people within their own service region.

Multi-location marketing

The discipline of managing marketing for businesses with multiple branches, dealers, or franchises at both the central and local level.

Reach

The number of unique people who saw a post or ad. Even if the same person sees the content multiple times, they are counted once in reach.

ROAS (Return on Ad Spend)

A metric measuring how many times the ad spend returned as revenue. For example, a 4x ROAS means 4 units of revenue for every 1 unit spent.

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